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Pinterest For B2B Marketing

Pinterest For B2B Marketing

Pinterest For B2B Marketing

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Pinterest isn’t just a cool aesthetics and DIY ideas platform. It can be your next business tool.

Pinterest is often misunderstood by many. Many people perceive it as a platform for DIY enthusiasts and style inspirations. While it’s true that Pinterest is mostly used for such activities, you’ll be surprised to know it can be a powerful marketing tool. 

To put the cherry on top, Pinterest is the US’s third most popular social media platform. Even Twitter and LinkedIn are behind. Besides, it has 320 million active users every month. 

So, keep reading if you’re looking to drive engagement and enhance your brand visibility 10x through Pinterest.

Pinterest for Sales & B2B Relations

It may be new to know that Pinterest can skyrocket your B2B marketing, but data shows that there is a big opportunity. Pinterest provides a more humanistic approach to brands, helping brands resonate with other businesses. 

For instance, you can leverage the platform to create boards that showcase your culture, interests, and values. 

Such insights through infographics would help reach your potential clients. From milestones to the quality of your product, every board would ultimately deepen your connection with your audience. 

This would foster trust and confidence, which is quite essential in B2B relations.

The Benefits of Visual Content

Visual content uplifts storytelling and provides allure to the messages. In this digital realm, visual content absolutely dominates everywhere. Text-heavy marketing is almost gone, as it takes time to build attention, whereas visual content grabs attention in a split second. 

Especially in today’s time, where consumers’ attention spans have reduced, visualized content can have a profound and lasting impact. 

Since Pinterest is used as an image search engine, it can effectively communicate with potential clients through visuals. Your brand can harness the power of visualized content to showcase products, drive connections, and evoke emotions to leave a powerful impression on clients.

Drive Traffic to the Website

Visual content alone isn’t going to cut it. Your viewers must drive to your website for potential conversions. 

Use infographics, strong brand images, and data charts to highlight your work. Ensure that your posts resonate with your potential clients on a deeper level. 

Similarly, your posts must have clarity and long-term impact. It’s important to add links to your website to your Pinterest posts to drive potential clients to the website. 

Each pin would serve as a traffic source and substantially increase your brand visibility. However, ensure you’re well aware of the technical aspects of Pinterest lead generation.

Popular Brands Using Pinterest

If you’re still skeptical about whether to invest in Pinterest or not, here are some well-known companies leveraging Pinterest:


IKEA is crushing it with Pinterest. It uses promotional pins and keyword targeting to reach its desired audience. The aim is to attract shoppers who want to buy new decor and enhance their spaces. 

Pinterest serves as an absolute tool for people to reimagine their homes and accomplish their dreams. 

IKEA partnered with Ogilvy and Wavemaker to deploy quiz strategies to evaluate customer preferences. Once the quiz ends, the company showcases product recommendations through boards. 

The company provides relevant products, colors, and personalization options as per the quiz. This leads to a customer-centric approach and helps customers pick up the product. Such marketing tactics ultimately drive traffic to websites or physical stores. 

You can also use such strategies to gain B2B customers by asking about their preferences and shaping your products or services according to them. This would ultimately lead to a win-win situation.


IBM has completely transformed itself as a B2B company in recent times. The brand is hugely leveraging Pinterest to increase brand visibility and history. IBM educates its desired audience by sharing information, history, and future plans. 

The marketing strategy is based on connecting with the audience and educating them through visualization. The business is using Pinterest to showcase diversity and inclusion initiatives, providing a clear picture of its core values. Such initiatives connect with the audience deeper and lead to long-term relations.

You can also incorporate the above-mentioned tactics to showcase your brand’s mission statement and values. Leveraging such a communication style would make your brand stand out and lead to potential B2B clients. Ultimately, it would have a profound impact on your growth and innovation.

How to Get Started?

Pinterest for B2B marketing can be slightly different from your traditional social media platforms, such as Facebook or Instagram. However, here’s a simple guide to get started and to get going.

  1. Optimize Your Profile

It’s imperative to add your brand image as a profile picture and your company name as your username. Your About section must describe your business and the services you offer. There must also be a link to your website.

  1. Define Your Audience

Define your audience clearly and identify how you wish to target them. Know their preferences, interests, and point points to engage with them without any ambiguities. 

  1. Pins and Boards

Unlock the power of visual content by creating boards. Your boards must showcase your business, your products or services, as well as your audience’s interests. Optimize your pins and boards through board titles, pin descriptions, and keyword optimization. This would give you an extra edge in Pinterest search results.

  1. Engage With the Audience

Ensure that you always respond to your community quickly. Engage with your audience daily and educate them about your expertise.

  1. Promote Your Boards

Go for promoted pins and advertise your boards. These paid campaigns would put your brand forward and give you a competitive edge. With paid ads, you can reach a wider and desired audience rapidly.

  1. Measure ROI

Always evaluate your marketing campaigns from time to time. Whether it’s organic or paid, monitoring metrics like engagement, conversions, and website traffic is important. In this case, strongly observe how your promoted pins are doing. Adjust your strategy based on the results you get to make the most out of it.

Interpret insights clearly and put them into action. Your aim must be to constantly grow and reach new milestones.

This is a general guide regarding how to get started on Pinterest. As you frequently pin more and make your content more relevant on Pinterest, you’ll begin to see results. 


In conclusion, there’s a lot of potential in Pinterest and it can be your next tool to drive engagement. 

However, you need to make sure that your strategies are flexible and compatible since it is different from your traditional social media platforms. Adjust your strategies based on the output you receive to create a win-win situation.